'Startups Driving Sustainability' - January 2022 Showcase Recap & Recording

Understory Team -

On January 20, 2022, Understory hosted the 'Startups Driving Sustainability' Showcase highlighting the startup and partner innovators making our world more sustainable.

A recording of the event is available below.

Our featured speakers include:

Each lightning talk focused on themes such as net zero, carbon sequestration, the circular economy, and sustainability education. These are a few key highlights:

  • LOVE carbon. While we often think of carbon as an enemy that needs to be eliminated, innovation can happen when we see it as a resource. A mindset shift is key to transformation.
  • There's 4x more carbon in soil than above-ground biomass (i.e. trees). Soil's ability to capture carbon is significant, yet soil carbon projects are less than 5% of all nature-based solutions. Why? Complexity.
  • Complexity creates opportunities. Current ways of work can be complex - the supply chain, soil sequestration, investing. Adopting sustainable technologies and practices can simplify processes and drive impact.
  • We ALL need more education around ESG and sustainability. Professionals and consumers all want to know more about sustainable practices and how to make informed decisions. Engaging e-learning content can help bridge the gap.

For more information about innovators driving sustainable change or our upcoming events, check out Understory's 'Startups Driving Sustainability' Showcase information page.